Privacy Policy – Motelrockes

At Motelrockes, we value your trust and are committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (motelrockes.com), purchase our vintage and printed women’s fashion, or interact with our services. By using our website or engaging with our brand, you agree to the practices outlined in this policy.

1. Information We Collect

We may collect the following types of personal information from you:

  • Contact Information: Names, email addresses (such as [email protected] for communications), phone numbers, and shipping/billing addresses when you place an order, create an account, or subscribe to our newsletters.
  • Payment Information: Credit/debit card details, billing addresses, and payment processing data. Please note that we do not store full credit card information; this is securely handled by third-party payment processors.
  • Account Information: Usernames, passwords (encrypted), and preferences when you register for an account on our website.
  • Usage Data: Information about your interaction with our website, including IP addresses, browser types, operating systems, pages visited, time spent on the site, and clickstream data. This is collected through cookies and similar tracking technologies.
  • Demographic Information: Optional information such as age, style preferences, and size details, which you may provide voluntarily (e.g., in account profiles or surveys).
  • Communications: Content of messages, emails, or other communications you send to us, including inquiries to our customer service team.

2. How We Use Your Information

We use your personal information for the following purposes:

  • Order Processing and Fulfillment: To process your purchases of vintage and printed fashion items, arrange shipping, deliver products, and send order confirmations, tracking updates, and receipts.
  • Customer Service: To respond to your inquiries, resolve issues (such as sizing questions or return requests), and provide support via email ([email protected]) or other channels.
  • Account Management: To manage your account, including updating your information, storing your order history, and personalizing your shopping experience (e.g., suggesting styles based on past purchases).
  • Marketing and Promotions: To send you personalized offers, new collection announcements, styling tips, and information about sales or events related to vintage and printed fashion. You can opt out of marketing communications at any time (see Section 7 for details).
  • Website Improvement: To analyze usage patterns, enhance our website functionality (e.g., optimizing product categories for easier browsing), and develop new designs or collections that align with customer preferences.
  • Security and Fraud Prevention: To protect our website, users, and business from fraud, unauthorized access, and other security threats.
  • Compliance with Laws: To comply with applicable legal obligations, such as tax and regulatory requirements.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. However, we may share your information with the following parties:

  • Service Providers: Third-party companies that assist us in operating our business, such as payment processors (e.g., PayPal, Stripe), shipping carriers (e.g., USPS, DHL), email service providers, and analytics firms. These providers are contractually obligated to use your information only to perform services on our behalf and to protect it with appropriate security measures.
  • Legal Authorities: If required by law, court order, or to protect our rights, property, or safety, or the rights, property, or safety of others, we may disclose your information to relevant legal authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets, your personal information may be transferred as part of the transaction, with appropriate safeguards to protect your data.
  • With Your Consent: We may share your information with third parties if you have given us explicit consent to do so (e.g., partnering with a vintage fashion influencer for a collaboration you opt into).

4. Cookies and Tracking Technologies

Our website uses cookies, web beacons, and other tracking technologies to enhance your shopping experience. Cookies are small data files stored on your device that help us remember your preferences, track site usage, and improve our services.

  • Essential Cookies: These are necessary for the basic functionality of our website, such as enabling you to navigate the site, add items to your cart, and process orders.
  • Analytics Cookies: These help us understand how users interact with our website (e.g., which vintage dress styles are most viewed), allowing us to improve performance and content.
  • Marketing Cookies: These are used to deliver personalized advertisements based on your browsing history (e.g., showing you similar printed blouses to ones you’ve viewed) and to measure the effectiveness of our marketing campaigns.

You can adjust your browser settings to block or delete cookies, but this may limit some features of our website (e.g., saving items in your cart). For more information about how we use cookies, please refer to our Cookie Policy (available on our website).

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes encrypted data transmission (via SSL/TLS), secure server storage, access controls, and regular security audits. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example:

  • Order details are kept for 7 years to comply with tax and accounting regulations.
  • Account information is retained until you request its deletion (you can do this by contacting [email protected]).
  • When your information is no longer needed, we will securely delete or anonymize it.

7. Your Rights

You have the following rights regarding your personal information, subject to applicable laws:

  • Access: Request a copy of the personal information we hold about you (e.g., your order history, account details).
  • Correction: Ask us to update or correct inaccurate or incomplete information (e.g., updating your shipping address).
  • Deletion: Request the deletion of your personal information, where we are not required to retain it by law (e.g., closing your account).
  • Restriction: Request that we restrict the processing of your information in certain circumstances (e.g., if you dispute the accuracy of your data).
  • Data Portability: Request a copy of your information in a structured, machine-readable format (e.g., a CSV file of your order history).
  • Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the “unsubscribe” link in our messages or contacting us at [email protected].

To exercise these rights, please contact us at [email protected] with your request. We will respond within a reasonable timeframe, typically within 30 days.

8. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will delete it immediately. Parents or guardians who believe their child has provided information to us may contact us at [email protected].

9. International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in the United States or other countries where our service providers are located. These countries may have different data protection laws than your country of residence. We take steps to ensure that your information is protected in accordance with this policy, including using standard contractual clauses approved by relevant data protection authorities.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after the effective date of changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: [email protected]